Findings
There are people practising sufficient lifestyles in Switzerland. They primarily get around by bicycle or public transport, they seldom or never fly, and they consciously consume less while emphasizing ecological and social responsibility in what they do consume. At the same time, they are happy with their lives. Most of our interviewees exhibited higher education levels and corresponding incomes. However, this stems primarily from our study design, which did not strive for representativeness. Our sample was gender-balanced and included people of different ages, living alone or in a relationship, in a traditional family structure or as part of a bigger community.
The motivation for their adopted lifestyle stems in particular from a heightened sensitivity to the needs of others (including later generations) and the natural world, as well as a strong sense of responsibility. They are concerned about conserving resources and do not believe that consumption of material resources automatically contributes to life satisfaction.
Interviewees identified the following factors as primary obstacles to sufficient lifestyles: the force of habit, lack of offerings (e.g. organic products) or infrastructure (e.g. public transport gaps), as well as friends and family who reject their lifestyle. Conversely, interviewees with access to such offerings or infrastructure – as in many parts of Switzerland – and surrounded by similar-minded family or friends identified these factors as conducive to their lifestyle. They also named the benefit of living more simply (“living lighter”, “de-cluttering”) as a promoting factor.
Sufficient lifestyles appear to contribute to a good life because they create time and space for living according to particular values. Those who consciously reduce their material needs are also able to spend less time working. They may not be rich in material possessions, but their wealth increases in the areas of self-determination, freedom, social relationships, self-reflection, leisure, and living more consciously.
According to the respondents, these insights might best be shared with others in the form of educational offerings. They also cited establishment of suitable institutional frameworks (e.g. promotion of community initiatives) as an important means of spreading sufficient lifestyles. Further, transforming our current economic system, with its inherent growth-maximization drive, was also deemed necessary.