Main goal: scaling up sustainable agriculture practices
The project “AgriPath – Empowering smallholder farmers’ transition to sustainable agriculture through effective and efficient digital pathways” aims to bring sustainable agriculture to scale. By providing farmers and extension services with tailored digital solutions focused on sustainable agricultural practices, female and male smallholders are supported in increasing their agricultural productivity, income, and climate resilience.
AgriPath will examine intra-household decision-making processes, including processes that go beyond established social norms (gender roles) to embrace more democratic access to information and knowledge (e.g. including youth, not just household heads). It will provide evidence on sustainable pathways for use of digital advisory services at scale and enhance uptake of sustainable practices.
AgriPath will provide causal evidence to help mainstream the application of tailor-made digital advisory services, aiming to support the scale up of sustainable agriculture in Africa and Asia. Using a mixed-method approach, the project will run behavioural experiments and randomized controlled trial studies to disentangle the impact of digital solutions offered according to three different models, namely:
- self-service (farmers using it on their own);
- agent-based (extension agents using it with the farmers);
- hybrid (farmers using it on their own, with some support from agents).
Moreover, focus groups and lab-in-the-field experiments will provide country-specific knowledge on gender and youth involvement in sustainable agriculture relevant for contextualizing digital advisory services and facilitating their uptake. The mix of research methods will contribute to a better understanding of farmers’ behaviour and household decision-making processes.