Sustainability – a bewildering (buzz)word

Have you googled the term “sustainability” lately? Among the tens of thousands of results, you’ve probably come across scientific articles, environmental organizations, and statements from public institutions, as well as banks, oil companies, tourism offers, political initiatives, and more. “Sustainability” has become a buzzword, a catch-all. In a series focusing on the term, we examine the impact of this appropriation, provide food for thought, and call for a more conscious approach to the concept of sustainability.

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Lilla Gurtner: Heading sustainably towards environmental crisis? When suddenly everything’s sustainable

several icons for net zero

Everything is “sustainable” these days. At least according to the packaging. Whether it’s actually sustainable on the inside is another matter. But the use of this label shows that sustainability is now something desirable; it’s become a social norm. And how do we react when everything looks “sustainable”?