Meaty insights: How our language promotes meat consumption

“In 2020, meat products hit a new sales record of over five billion Swiss francs as a result of the pandemic,” the Swiss Federal Office for Agriculture reported at the end of February. But the fact that people are eating so much meat is not just to do with Covid-19 and low meat prices. “Meat consumption is deeply engrained in our language – and some expressions and phrases actually promote meat-eating or mask the problems around meat consumption,” concludes a new study from CDE.

Read the story (in German).